So, what is it?
One similar was found on display in one of the cabins at The Lincoln Pioneer Village in Rockport, Indiana.
Early on in my marketing career, I read Harvard marketing professor Theodore Levitt's famous quote: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” A lesson on selling the benefits, not the features.
I guess in the 1860s, a company realized people really wanted ruffles.
In the 1860s, when this one was invented, hundreds of thousands of households "needed" this.
It's a Geneva Hand Fluter. The iron hand-fluter allowed users to quickly press fluted ruffles into cuffs, collars, and other trims. Truly an important labor-saving device.
It has me thinking of all the "labor-saving" devices that I've purchased over the years that I just had to have -- needed! It's an interesting study of luxury vs. necessity.
Most are gone or boxed up now. Perhaps, someday, my kids and grandkids will make a few bucks on eBay will all the stuff I believed I needed.
Carpe diem Life,
David Kuhn
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