Thursday, May 21, 2020

Uncertain Times?

Seems that there are more and more advertising copywriters out there who have fallen in love with the phrase, "These are uncertain times."  Or some variation.

Question:  When have you EVER lived in certain times?  

I haven't. 

I think that's why it's so important to remember EVALUATION and DIRECTION CHANGE are so important in the process of a project -- and life.

Yes, we live in uncertain times, I'm certain. 

Carpe diem Life,
David Kuhn 

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