Seems that there are more and more advertising copywriters out there who have fallen in love with the phrase, "These are uncertain times." Or some variation.
Question: When have you EVER lived in certain times?
I haven't.
I think that's why it's so important to remember EVALUATION and DIRECTION CHANGE are so important in the process of a project -- and life.
Yes, we live in uncertain times, I'm certain.
Carpe diem Life,
David Kuhn
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