What's The Deal?

Been thinking a lot about a book I read a couple of decades ago.  Here is the basic advice it offers followed by a quote from the author (compiled by Peter Economy, The Leadership Guy):

1. Think big
"I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big."
2. Protect the downside and the upside will take care of itself
"If you plan for the worst--if you can live with the worst--the good will always take care of itself."
3. Maximize the options
"I never get too attached to one deal or one approach.
4. Know your market
"I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions."
5. Use your leverage
"The worst thing you can possibly do in a deal is seem desperate to make it. That makes the other guy smell blood, and then you're dead."
6. Enhance your location
“First of all, you don't necessarily need the best location. What you need is the best deal."
7. Get the word out
"The point is that if you are a little different, a little outrageous, or if you do things that are bold or controversial, the press is going to write about you."
8. Fight back
"In most cases I'm very easy to get along with. I'm very good to people who are good to me. But when people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard."
9. Deliver the goods
"You can't con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you don't deliver the goods, people will eventually catch on."
10. Contain the costs
"I believe in spending what you have to. But I also believe in not spending more than you should."
11. Have fun
"Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game."

 The Book?  Trump: The Art of the Deal
By Donald J. Trump, Tony Schwartz  1987

Just something to think about.  After all, he did just pull off one of the greatest “deals” in political history.  Now we’ll see how President Donald J. Trump pulls off #9:  DELIVER THE GOODS! 

Carpe Diem Life,
David Kuhn

CarpeDiem-Life.com